Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business; […]
Tags: Business, pull marketing, push marketing, push vs pull, Sales and Marketing
I have a friend who works as a medical sales rep and I think he has a relatively easy job simply because the product he carries has no direct competitor in the current market. In short, he doesn’t need to do much sales talk, and he usually just needs to reach out and present medical […]
Tags: Business, Guest Posts, Sales and Marketing, vending machines
I’ve already given you some flyer design tips and marketing strategies before and for today, I’d like to share with you a guest post that complements that article well. When you or your staff is out on the field giving out leaflets to passersby, how do you do it? Do you simply stretch out your […]
Tags: business flyer, flyer design, how to design a flyer, leaflets, Sales and Marketing
Most of the time, people buy on emotions. That’s something you should know if you want to be a great salesman. And for today, we will take that concept further by talking about a few selling techniques that can help make customers buy – specially those who can’t decide or get second thoughts after you […]
Tags: sales activity, Sales and Marketing, sales resistance, selling
After months of research, preparation and hard work, it’s finally here – the grand opening for your business. It’s the day when you formally open your doors to customers and start making money. But what else do you need to do on this day aside from cutting that ribbon with those over-sized scissors? The grand […]
Tags: Business, grand opening, ribbon cutting, Sales and Marketing
A television commercial by McDonald’s entitled Tweens has just been released in the country. The ad has created various reactions from its audience, specially parents, regarding the ad’s story line. Some say that it’s sweet and endearing while some say it’s awkward and disrespectful. Have you seen that McDonald’s TVC? If not, then here it […]
Tags: McDonald's, Sales and Marketing, target market, Tweens
I recently paid a visit to a friend who just opened her first business, a laundry shop. During our conversation, she told me that the store had been doing good for the past weeks, but lately, she noticed that sales are going on a slow decent. I told her that new businesses will normally get […]
Tags: advertising ideas for small business, inexpensive marketing ideas for small business, marketing budget planning, marketing budgets, small budget marketing, small business marketing strategies, small marketing budget
When you have a successful business, expect competition to come. Competitors, specially those who will imitate your business and will put a store right next to yours is something you should accept as a fact of life. Believe me, it happens – and it happened to me at least four times already. Many first time […]
Tags: Business, business competition, business competition strategies, business development, competition in business pros and cons, Sales and Marketing, why competition is good for business, why is competition important in business
Hi, my name is Fitz Villafuerte and I’m a Registered Financial Planner living in the Philippines. In 2007, I started this blog to help people learn how to achieve financial freedom. Read my story here.
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