Posts under Sales and Marketing

Learning The Basics of Push Marketing and Pull Marketing

Updated: October 27, 2017 | Business, Sales and Marketing | 5 Comments

Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business; […]

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The Best Strategy is Always to Sell a Product that Sells Itself

Updated: September 27, 2014 | Business, Guest Posts, Sales and Marketing | 1 Comment

I have a friend who works as a medical sales rep and I think he has a relatively easy job simply because the product he carries has no direct competitor in the current market. In short, he doesn’t need to do much sales talk, and he usually just needs to reach out and present medical […]

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Consumers As Brand Advocates Through Social Media

Updated: September 27, 2014 | Business, Sales and Marketing | 12 Comments

People today are spending a vast majority of their time online, specially in social networking and microblogging sites such as Facebook and Twitter. This fact, has made social media a new and effective marketing channel for brands and companies. But more than traditional advertising, businesses should realize that the social web can also be used […]

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A Business Owner’s Guide To Group Buying Sites

Published: March 24, 2011 | Business, Sales and Marketing | 3 Comments

There are two positive things that group buying sites are doing for Filipino consumers. First, it’s helping them save money. And second, it’s encouraging them to try and be more confident about shopping online. But how about business owners? What do group buying sites positively do for merchants? For today, we take a closer look […]

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An Innovative Way To Market Using Leaflets

Published: December 15, 2010 | Business, Guest Posts, Sales and Marketing | 2 Comments

I’ve already given you some flyer design tips and marketing strategies before and for today, I’d like to share with you a guest post that complements that article well. When you or your staff is out on the field giving out leaflets to passersby, how do you do it? Do you simply stretch out your […]

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Business Marketing Through The Results Triangle

Updated: October 24, 2010 | Business, Sales and Marketing | 2 Comments

Marketing is an integral part of any business, big and small. While there are many techniques and strategies on how to do a marketing campaign, I believe none is more simple and effective than The Results Triangle. The Results Triangle is a process developed by marketing consultant, Dan Kennedy to help marketers get sales results. […]

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Selling Strategies: Battling Sales Resistance From Customers

Updated: September 22, 2014 | Sales and Marketing | No Comments

Most of the time, people buy on emotions. That’s something you should know if you want to be a great salesman. And for today, we will take that concept further by talking about a few selling techniques that can help make customers buy – specially those who can’t decide or get second thoughts after you […]

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How To Plan An Effective Business Grand Opening

Published: June 21, 2010 | Business, Sales and Marketing | 1 Comment

After months of research, preparation and hard work, it’s finally here – the grand opening for your business. It’s the day when you formally open your doors to customers and start making money. But what else do you need to do on this day aside from cutting that ribbon with those over-sized scissors? The grand […]

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Social Media Marketing: Establishing Your Business on The Social Web

Published: June 15, 2010 | Business, Sales and Marketing | 12 Comments

I have a confession to make. One of the reasons why I made The Thirsty Blogger, is because I want to get invited to food blogging events. Although quite subtle, as I focus mainly on drinks, it has nevertheless given me free invites to product launches – buffet meals included. 😀 Did you know I […]

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Alexis Ohanian: How to Make a Splash in Social Media

Updated: October 24, 2010 | Business, Freelancing, Sales and Marketing | 1 Comment

For today, I’m sharing with you a short video taken from TED India last November 2009 entitled, “How to Make a Splash in Social Media” by Alexis Ohanian. For those who don’t know, TED is a nonprofit organization devoted to “Ideas Worth Spreading”. It started out (in 1984) as a conference bringing together people from […]

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Target Market: Getting To Know The Tweens

Published: January 12, 2010 | Sales and Marketing | 2 Comments

A television commercial by McDonald’s entitled Tweens has just been released in the country. The ad has created various reactions from its audience, specially parents, regarding the ad’s story line. Some say that it’s sweet and endearing while some say it’s awkward and disrespectful. Have you seen that McDonald’s TVC? If not, then here it […]

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Successful Marketing On A Small Budget

Updated: October 26, 2019 | Business, Sales and Marketing | 6 Comments

I recently paid a visit to a friend who just opened her first business, a laundry shop. During our conversation, she told me that the store had been doing good for the past weeks, but lately, she noticed that sales are going on a slow decent. I told her that new businesses will normally get […]

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How To Keep Your Business Ahead Of The Competition

Updated: October 31, 2020 | Business, Sales and Marketing | 6 Comments

When you have a successful business, expect competition to come. Competitors, especially those who will imitate your business and will put a store right next to yours is something you should accept as a fact of life. Believe me, it happens – and it happened to me at least four times already. Many first time […]

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