Improving The Image Of Your BusinessUpdated: November 13, 2011
An important aspect of a successful business is creating an image that attracts customers and clients. These articles help you do the most basic to the more challenging strategies to enhance the way people see your business.
Choosing an effective name is one of the first and most vital steps in putting up a business… it is the first thing that people will see and the impression they get from your name will influence how they will initially react towards your business. A good business name will establish marketing recall and build early equity.
According to research, 57% of consumers said that they are more loyal to socially responsible companies and 52% are more likely to talk to friends and family about those corporations, products and services. Aside from the favorable publicity and tax deductions, supporting a cause adds another dimension to your brand and business and more importantly, provide a sense of meaning and fulfillment to you and your employees.
A visual impression can sometimes be more powerful than your business name… consumers may not always remember your business name after seeing it the first time but the colors and the design of your logo should give them a more vivid memory of your business. These are just a few reasons why you should invest on a good, effective and memorable design for your business logo.
There is a simple lesson to be learned here. Always check the spelling (and grammar) of your business signs. Proofread them before you submit the design to your printer and ensure that it’s still correct when you receive it. Doing so will save you time, money and dignity.
Through the years, market researchers, brand managers and product designers have used this information to effectively solicit favorable business perceptions and influence initial product engagement. Just look around and you’ll definitely see evidence of this marketing strategy – fastfood restaurants are usually red and orange, banks and financial institutions are often blue, while luxury products are typically packaged in black.
A business card is an essential tool for any professional and entrepreneur. Aside from providing contact information, it can also serve as a mini portfolio to showcase your work and products. Moreover, business cards also function as a marketing tool that helps create brand awareness.
Business networking is one of the most effective way to market yourself and your business. By attending such events, you’ll have the chance to meet like-minded individuals from whom you can share and possibly discover and learn new things.
Marketing is an integral part of any business and more importantly, a business should be persistent and consistent with their marketing plan. Thus, it follows that distributing flyers should be done on a regular basis and not just when the business needs a sales boost.
Everyone loves free offers. And most people will not hesitate accepting something that’s being given away for free, right? That’s why giving free offers is something that businesses can leverage on to generate revenue.
Creating a Facebook page is easy. If you can build your own business, then you probably can learn how to make a Facebook page for your business in a few minutes. But what many business owners and marketing managers miss when it comes to Facebook is how to go about building their community. Many times I’ve actually been asked, how to do you manage a business Facebook page?
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Photo courtesy of buggs