Many business gurus say that you should know who your target market is. Why so? Why is it important to know them and how does targeted marketing benefit your business? First and foremost, knowing who your target market is, and having a designed strategy on how to reach them is a low cost, low risk […]
Tags: Business, marketing strategies, Sales and Marketing, target market
According to a book entitled, Business Communication: Strategies and Skills, roughly 75% of all managerial time is spent in verbal one-to-one exchange. This means that as a business owner and manager, you will be spending most of your time talking to other people – customers, suppliers, employees and others. But moreover, aside from verbal communication, […]
Tags: Business, business communication skills, business skills training, Sales and Marketing
Aside from a good name and a memorable logo, a business can greatly benefit from having a catchy slogan. Just like how a song can get stuck in your head for several hours, a brilliant tagline can remain in your subconscious for years, and continuously influence your purchasing behavior. But what exactly is a business […]
Tags: Business, business slogan, catchy slogan maker, Sales and Marketing, slogan examples, slogan list, slogans in english
Sell the sizzle not the steak. That’s the secret of a great salesman in one sentence. But what does “selling the sizzle” actually mean? This old sales aphorism is about understanding human nature and how people make their purchasing decisions. If you sell in bazaars or often sell items online, and would like to know […]
The food business remains as one of the top industries that entrepreneurs consider highly profitable. After all, food is a basic necessity; and with that stable market comes good earning potential. However, the food business is also a very competitive market. Your delicious offerings alone would not be enough to deliver business success. One needs […]
Tags: Business, costing and pricing sample, costing template, food cost calculator app, food cost calculator free, food cost format, food cost formula, food costing sheet, price, pricing strategy, recipe cost calculator, Sales and Marketing, standardized recipe cost sheet
Everyone loves free offers. And most people will not hesitate accepting something that’s being given away for free, right? That’s why giving free offers is something that businesses can leverage on to generate revenue. But the question now is, how exactly can a business earn more income by giving away free stuff? How do you […]
Tags: Business, business advice, free offers, Sales and Marketing
Whenever a new business opens in our village, they would distribute flyers around the neighborhood. I’m not surprised about this because giving out flyers is really a good marketing strategy. But what I would always notice is that, these businesses would do their flyer distribution for only a week or so and then stop when […]
Tags: Business, business flyer design tips, business tools, design considerations for professional looking flyer, flyer design inspiration, flyer design templates, flyer examples for business, flyers, flyers sample design, how to design a professional looking flyer or newsletter, how to make a flyer to promote your business, leaflets, Sales and Marketing, what should a flyer include
Despite their global success, companies such as Coke, Jollibee, and many others still spend a lot of money in advertising and promotions every year. Why do you think so? These brands are already household names. And even if they don’t do any marketing for a year, they’ll still enjoy high sales and profits all throughout, […]
Tags: Business, Marketing, marketing plan, marketing strategies, Sales and Marketing
Business networking is one of the most effective way to market yourself and your business. By attending such events, you’ll have the chance to meet like-minded individuals from whom you can share and possibly discover and learn new things. Aside from that, business networking activities also present opportunities to meet potential customers and clients, as […]
A business cannot survive without effective marketing strategies. It doesn’t matter if you have a home-based business, a modest city-block store or a corporate enterprise – you need to always have a marketing plan. A business cannot solely depend on walk-in customers or client referrals, it needs to continually reach out and make themselves visible […]
Tags: Business, business development, marketing strategies, Sales and Marketing
Theories in color psychology can play an important role in business and product marketing. After all, research shows that colors have the power to alter the physiology and mental states of a person. In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior can be controlled by simply altering […]
Tags: Business, business development, color psychology, Sales and Marketing
An integral part of starting a business or launching a new product to the market is determining the business model best suited for your enterprise. This will make up your basic framework on how you will create and provide value to your consumers and consequently, generate revenue. Numerous companies have found success and profits by […]
Tags: Alexander Osterwalder, Business, business development, business models, Sales and Marketing
Hi, my name is Fitz Villafuerte and I’m a Registered Financial Planner living in the Philippines. In 2007, I started this blog to help people learn how to achieve financial freedom. Read my story here.
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