A television commercial by McDonald’s entitled Tweens has just been released in the country. The ad has created various reactions from its audience, specially parents, regarding the ad’s story line. […]
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Successful Marketing On A Small Budget
I recently paid a visit to a friend who just opened her first business, a laundry shop. During our conversation, she told me that the store had been doing good […]
Continue readingHow To Keep Your Business Ahead Of The Competition
When you have a successful business, expect competition to come. Competitors, especially those who will imitate your business and will put a store right next to yours is something you […]
Continue readingTargeted Marketing: What, Why and How
Many business gurus say that you should know who your target market is. Why so? Why is it important to know them and how does targeted marketing benefit your business? […]
Continue readingBusiness Communication Skills That Entrepreneurs Should Have
According to a book entitled, Business Communication: Strategies and Skills, roughly 75% of all managerial time is spent in a verbal one-to-one exchange. This means that as a business owner […]
Continue readingHow To Come Up With A Catchy Business Slogan
Aside from a good name and a memorable logo, a business can greatly benefit from having a catchy slogan. Just like how a song can get stuck in your head […]
Continue readingHow To Sell: The Secret of a Great Salesman
Sell the sizzle not the steak. That’s the secret of a great salesman in one sentence. But what does “selling the sizzle” actually mean? This old sales aphorism is about […]
Continue readingProduct Pricing Strategy And Costing Template For Food Recipes
The food business remains as one of the top industries that entrepreneurs consider highly profitable. After all, food is a basic necessity; and with that stable market comes good earning […]
Continue readingGive Free Offers And Generate Revenue For Your Business
Everyone loves free offers. And most people will not hesitate accepting something that’s being given away for free, right? That’s why giving free offers is something that businesses can leverage […]
Continue readingBusiness Flyer Design Tips and Marketing Strategies
Whenever a new business opens in our village, they would distribute flyers around the neighborhood. I’m not surprised about this because giving out flyers is really a good marketing strategy. […]
Continue readingBe Persistent and Consistent With Your Marketing Plan
Despite their global success, companies such as Coke, Jollibee, and many others still spend a lot of money in advertising and promotions every year. Why do you think so? These […]
Continue readingOn McDonald's Commercials, Ang Huling El Bimbo and Viral Marketing Strategies
McDonald’s recently launched a television ad that really got people talking. It’s simply titled “First Love“, but is more popularly known as the “McDo Huling El Bimbo Commercial” along with […]
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