A television commercial by McDonald’s entitled Tweens has just been released in the country. The ad has created various reactions from its audience, specially parents, regarding the ad’s story line. Some say that it’s sweet and endearing while some say it’s awkward and disrespectful. Have you seen that McDonald’s TVC? If not, then here it […]
Tags: McDonald's, Sales and Marketing, target market, Tweens
I recently paid a visit to a friend who just opened her first business, a laundry shop. During our conversation, she told me that the store had been doing good for the past weeks, but lately, she noticed that sales are going on a slow decent. I told her that new businesses will normally get […]
Tags: advertising ideas for small business, inexpensive marketing ideas for small business, marketing budget planning, marketing budgets, small budget marketing, small business marketing strategies, small marketing budget
When you have a successful business, expect competition to come. Competitors, specially those who will imitate your business and will put a store right next to yours is something you should accept as a fact of life. Believe me, it happens – and it happened to me at least four times already. Many first time […]
Tags: Business, business competition, business competition strategies, business development, competition in business pros and cons, Sales and Marketing, why competition is good for business, why is competition important in business
Many business gurus say that you should know who your target market is. Why so? Why is it important to know them and how does targeted marketing benefit your business? First and foremost, knowing who your target market is, and having a designed strategy on how to reach them is a low cost, low risk […]
Tags: Business, marketing strategies, Sales and Marketing, target market
According to a book entitled, Business Communication: Strategies and Skills, roughly 75% of all managerial time is spent in verbal one-to-one exchange. This means that as a business owner and manager, you will be spending most of your time talking to other people – customers, suppliers, employees and others. But moreover, aside from verbal communication, […]
Tags: Business, business communication skills, business skills training, Sales and Marketing
Aside from a good name and a memorable logo, a business can greatly benefit from having a catchy slogan. Just like how a song can get stuck in your head for several hours, a brilliant tagline can remain in your subconscious for years, and continuously influence your purchasing behavior. But what exactly is a business […]
Tags: Business, business slogan, catchy slogan maker, Sales and Marketing, slogan examples, slogan list, slogans in english
Sell the sizzle not the steak. That’s the secret of a great salesman in one sentence. But what does “selling the sizzle” actually mean? This old sales aphorism is about understanding human nature and how people make their purchasing decisions. If you sell in bazaars or often sell items online, and would like to know […]
The food business remains as one of the top industries that entrepreneurs consider highly profitable. After all, food is a basic necessity; and with that stable market comes good earning potential. However, the food business is also a very competitive market. Your delicious offerings alone would not be enough to deliver business success. One needs […]
Tags: Business, price, pricing strategy, Sales and Marketing
Everyone loves free offers. And most people will not hesitate accepting something that’s being given away for free, right? That’s why giving free offers is something that businesses can leverage on to generate revenue. But the question now is, how exactly can a business earn more income by giving away free stuff? How do you […]
Tags: Business, business advice, free offers, Sales and Marketing
Whenever a new business opens in our village, they would distribute flyers around the neighborhood. I’m not surprised about this because giving out flyers is really a good marketing strategy. But what I would always notice is that, these businesses would do their flyer distribution for only a week or so and then stop when […]
Tags: Business, business flyer design tips, business tools, design considerations for professional looking flyer, flyer design inspiration, flyer design templates, flyer examples for business, flyers, flyers sample design, how to design a professional looking flyer or newsletter, how to make a flyer to promote your business, leaflets, Sales and Marketing, what should a flyer include
Hi, my name is Fitz Villafuerte and I’m a Registered Financial Planner living in the Philippines. In 2007, I started this blog to help people learn how to achieve financial freedom.
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