Category: Sales and Marketing

A television commercial by McDonald’s entitled Tweens has just been released in the country. The ad has created various reactions from its audience, specially parents, regarding the ad’s story line. […]

Successful Marketing On A Small Budget

October 26, 2009October 26, 2019 Fitz 6 comments

I recently paid a visit to a friend who just opened her first business, a laundry shop. During our conversation, she told me that the store had been doing good […]

How To Keep Your Business Ahead Of The Competition

October 7, 2009October 31, 2020 Fitz 6 comments

When you have a successful business, expect competition to come. Competitors, especially those who will imitate your business and will put a store right next to yours is something you […]

Targeted Marketing: What, Why and How

September 15, 2009 Fitz 6 comments

Many business gurus say that you should know who your target market is. Why so? Why is it important to know them and how does targeted marketing benefit your business? […]

Business Communication Skills That Entrepreneurs Should Have

September 4, 2009September 29, 2020 Fitz 3 comments

According to a book entitled, Business Communication: Strategies and Skills, roughly 75% of all managerial time is spent in a verbal one-to-one exchange. This means that as a business owner […]

How To Come Up With A Catchy Business Slogan

August 22, 2009August 31, 2017 Fitz 8 comments

Aside from a good name and a memorable logo, a business can greatly benefit from having a catchy slogan. Just like how a song can get stuck in your head […]

How To Sell: The Secret of a Great Salesman

Sales and Marketing

July 27, 2009July 13, 2019 Fitz 13 comments

Sell the sizzle not the steak. That’s the secret of a great salesman in one sentence. But what does “selling the sizzle” actually mean? This old sales aphorism is about […]