When To Sell Your Stocks and Other Stock Market Questions

Updated: November 25, 2020

Because of my recent posts about the stock market, especially after the last one on Compound Annual Growth Rate, a good number of readers started asking me questions about stock market investing.

Below, I’m sharing with you the answers I gave to the most common questions they sent. And for clarity and brevity, I’ve formatted this Reader Mail as a simple Q&A. Let’s begin.

What companies should I buy in the stock market?

Companies that you believe in and willing to support.

In the article, Philippine Stocks That You Should Buy for Long-Term Investment, I emphasized the GEMSS criteria which I learned from my broker, COL Financial. I recommend you buy companies that meet those specifications.

But don’t just buy randomly. Choose companies that you actually love and support.

I have JFC shares because I love eating in Jollibee. I have BDO shares because most of my bank accounts are in BDO. Do you get the point?

How much should I invest in the stock market? Is P100,000 enough?

Invest an amount you can afford not to touch for at least five years.

If you’d like to do cost averaging, invest at least P5,000 every month until you use up that amount. For P100,000 – buy P5,000 worth of one stock every month for the next 20 months. If you can afford more later on, then do the same.

It’s always better to invest a small amount regularly, than a big amount in one go. The only exception to this rule is if you know how to analyze the market and pinpoint its resistance and support levels. This requires both technical and fundamental analysis.

If you don’t have time to study the market, then just do peso cost averaging. Much simpler, and it works most of the time.

Is it a good time to invest in the stock now?

It’s always a good time to invest.

If you want a further explanation, then please read: How Do You Know If It’s A Good Time To Invest?

When should I sell my stocks?

When you need the money.

Every time you invest, you should have an objective. That objective should be five years or longer from today because you’re investing in the stock market.

For example… my goal is to buy a P3 million condo unit five years from now. I have P1 million that I can invest in the stock market today. The question is, when do I sell my stocks?

The answer is when those stocks reach a paper value of P3 million.

If that happens in just after 3 years, then you can either:

  • Sell your shares immediately and buy the condo unit already.
  • Sell your shares and put the money in a zero-risk investment like a time deposit and wait for your target date to buy the condo unit.

If you don’t reach your goal amount after five years, then some of the things you can do are:

  • Wait a few more years until the value reaches P3 million.
  • Sell your shares and apply for a housing loan to cover the difference.
  • Sell your shares and buy a condo unit that fits the budget.

Remember that your investment decisions should always be guided by your personal objectives. And you should never invest to simply have more money, you invest because you want to be able to afford your dreams.

This concludes another edition of Reader Mail. To receive more articles like this, please subscribe to Ready To Be Rich.

Enter your email address and be notified if there’s a new article on this site:


  1. Good one Fitz!
    I like what you said

    “You don’t invest simply to have more money, you invest because you want to be able to afford your dreams.”


  2. Hello Sir, i am new to these investing on stocks…
    if i was to withdraw the capital/money i have invested, is the shares going to be affected or what happens to those shares…

  3. May I add:
    * Sell your stock if it no longer meets the criteria that motovativated you you purchase, ie: a huge change in the fundamentals or new competition and technology that your company can not or will not work to surpass.
    * Sell your stock if it becomes way over-valued. This is especially true if the broad market is looking top heavy from a technical perspective and starts to correct.

    I have always found it a good thing to take some money off the table when markets are overbought and build up cash ready to pick up bargains after a correction. At the least, add some sort of hedge (perhaps PUT options?) for downside protection.

    One technique we use for stocks we want to hold through corrections is a collar trade. You sell a call option and use part or all of the premium received to purchase a put option. Doing this caps any further gains but pays for your protection. Think of it as using some of the rent money from a property you own to by insurance coverage against loss.

Leave a Reply

Your email address will not be published. Required fields are marked *