The Meaning of the Campaign Colors of the Philippine Presidential Candidates

Updated: March 23, 2010

The use of colors has always been an effective marketing strategy.

A strategy which the front-runners of the Philippine Presidential race has effectively been doing for the past few months.

Now, just wearing a particular shirt color can make people assume your candidate of choice.

So strong is this affinity that I actually know people who would regularly don the colors of their candidates to show their support.

Meanwhile, some would wear anything BUT the colors which represents the candidates they don’t like.

And lastly some, would just try not to dress up in any of the campaign colors at all for the primary reason that they don’t want to be teased or asked about their political preference.

Admittedly, I belong to the last group – those who are almost always wearing brown, white or black nowadays. 😀

But don’t get me wrong, I am not apolitical. It’s just that I prefer to discuss my political inclinations only with my family and closest peers.

Anyway, the real reason for my writing this post is that – as I was trying to sort through the various online information about the Presidential candidates – I suddenly wondered if any of them knew what their campaign colors represent.

Was their color decided on whim? Simple personal preference? Or was there psychology involved?

I went back to my old post, Using Color Psychology For Effective Business Marketing and read the typical impressions that one would associate with a brand using a particular color.

With some more research (mainly through Wikipedia and various Psychology books), here’s what I’ve gathered:

Represents vigor, willpower, leadership and courage. In political history, it’s commonly associated with the revolution, the Socialist red and communism.

Represents warmth, vitality, determination and reliability. In politics, particularly in Ukraine, it symbolizes opposition to tyranny.

Represents optimism, intellect, spontaneity and energy. Yellow was the political symbol which tells the story of the Chinese reunification and of course, the historic 1986 Philippine People Power movement.

Represents growth, harmony, freshness and good health. Green, as a political ideology, symbolizes a belief in environmental goals, and on achieving them through broad-based, grassroots, participatory democracy.

And now comes an interesting question: If you were to base your decision solely on what the campaign colors of the candidates represent, who would you vote for as Philippine president on May 2010?

Blog Owner’s Disclaimer:
This blog is open to all, and is currently showing political ads from various candidates of the upcoming 2010 elections. The ads were placed through various ad networks which I work with.

Any political ad you see in this website should NOT be interpreted as an explicit support for the shown candidate. For the record, I still haven’t decided yet who to vote for.

Lastly, I would like to encourage all my readers to please make an informed and rational decision when choosing who to vote for on May 2010. Thank you.

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Photo credit: Daniel Y. Go


  1. I couldn’t agree more…this is precisely the reason I don’t want to wear my colored barong anymore. 🙂

  2. I’ll probably become more conscious of the color I’ll be wear after reading this post. I still haven’t made a decision whom to vote for the upcoming elections, but like you, I don’t really like discussing my political views with people I’m not closed with. 🙂

    This post is very interesting!

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