Posts tagged ‘mission statement’

Guy Kawasaki: Don’t Write a Mission Statement, Write a Mantra

Published: February 19, 2012 | Business | 3 Comments

A friend of mine told me today that he wants to start his own business soon. My immediate reply was… “Then get ready to lose your weekends.” While I’d like to talk more about the rest of that conversation, I decided that it might be better to just leave it at that. And instead, share […]

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Mission, Vision and Values: Defining The Purpose Of Your Business

Published: July 22, 2008 | Business | 12 Comments

You’d probably notice that in most corporate offices, mission and vision statements along with the company’s list of core values are beautifully framed and displayed on the walls. Why do you think so? Well, the reason for this is not only to inspire but more importantly, to guide and remind the organization of its purpose, […]

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