Posts tagged ‘marketing strategies’

Targeted Marketing: What, Why and How

Published: September 15, 2009 | Business, Sales and Marketing | 6 Comments

Many business gurus say that you should know who your target market is. Why so? Why is it important to know them and how does targeted marketing benefit your business? First and foremost, knowing who your target market is, and having a designed strategy on how to reach them is a low cost, low risk […]

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Be Persistent and Consistent With Your Marketing Plan

Published: January 31, 2009 | Business, Sales and Marketing | 4 Comments

Despite their global success, companies such as Coke, McDonald’s and many others still spend a lot of money in advertising and promotions every year. Why do you think so? These brands are already household names and even if they don’t do any marketing for a year, they’ll still enjoy high sales and profits all throughout, […]

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Marketing Campaign Planning In 10 Simple Steps

Updated: September 22, 2014 | Business, Sales and Marketing | 13 Comments

A business cannot survive without effective marketing strategies. It doesn’t matter if you have a home-based business, a modest city-block store or a corporate enterprise – you need to always have a marketing plan. A business cannot solely depend on walk-in customers or client referrals, it needs to continually reach out and make themselves visible […]

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How To Find Your Edge In A Saturated Market

Published: May 21, 2008 | Business, Sales and Marketing | 20 Comments

A product or service that becomes profitable in the market will almost always invite new players. As a business trend becomes increasingly popular, more and more enterprises tend to join the industry, and soon enough, the market becomes saturated. If you’re an aspiring entrepreneur, the high demand and profitability of such businesses are very attractive. […]

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