Updated: March 28, 2014
Facebook is not just a social network anymore.
Many entrepreneurial people have also made it as a platform to sell products and services.
Today, we have a guest post from Marry Clark, who shares with us how one can get more exposure through a Facebook Store.
A Facebook Store, is not just a Facebook Page where you feature your products, but a storefront app Shopify and many others.
Anyway, let’s read what she has to share with us.
If the idea designing an eCommerce site seems like a little much, it may be worth your time to consider creating a Facebook Store. Facebook allows retailers to showcase, sell and interact with customers without significant startup costs. Retailers can create special coupons and promotions, engage customers any time and reward brand advocates.
You’ll need to download a Facebook Store app and grant access to the app to set up your store. If you manage Facebook pages, choose which page you want to set up. After a few seconds, you’ll be able to configure your store.
You will need to choose your currency, contact email and default shipping cost. If you’re shipping to specific locations, you’ll want to set up shipping zones and costs. You can choose to have customers pay for products in your store using a PayPal cart or they can be redirected to your website to complete the transaction there. You’ll want to specify the terms of sale and other conditions so that customers know and understand what’s expected.
Importing and Customization
If you have a site with products, you’ll need a third party app to crawl through your site and sync your products. For those who don’t have an existing site, they can import their products using a CSV file. You’ll need to make sure the necessary fields in the CSV are populated, including the pictures.
If you’re in a situation where you bought a large lot of excess inventory liquidation products, you may want to start with a small sampling; you may need to take pictures of the products and with a smaller inventory, you’ll be able to see which products sell better than others.
Imported products have a simple design that makes it easy for your customers to browse and creates a better shopping experience. The pictures displayed are large and they are already click able. If you need to make any changes to products, such as add special pricing or specify a size, you can use the Add/Manage Products menu. To customize your store beyond the default design, you can use simple built in customization or you and import your own style sheet.
Inventory Control and Promotion
When dealing with physical products, you don’t want to sell products that are out of stock. If you have an eCommerce store, your Facebook store will sync with the eCommerce store to make sure your inventory levels are accurate. If you have uploaded products manually, you can enter the number of items and as they are sold, the levels will decrease until it’s listed as out of stock.
After you’ve finished configuring and customizing your store, you can start generating new fans with contests and sweepstakes. Some apps have like-gating built into their apps. This is when customers need to like your page to browse your products.
It’s a good way to get exposure, as a person’s like is shared on their timeline so that their friends can see the page. If you do Facebook advertising, that social connection will help your store get more fans and customers. Taking the time to create and customize your Facebook store is another way to extend your brand and get more customers.
This guest post is contributed by Marry Clark, a reader of this blog from India.