Updated: September 24, 2019
Selling your products in bazaars, trade fairs and craft shows is a great way to earn extra income. With minimal capital, you’ll be able to introduce your brand to the public and test how marketable they are.
Selling in bazaars or tiangges is also an opportunity to get feedback from your target customers. This will help you find ways to improve your product for them.
Some of the most successful retail businesses actually began this way.
A friend, who is now an exporter of Christmas decors started his business by joining trade fairs and expositions. It took him a few years, but he was eventually able to build his own company and become a millionaire.
Selling in bazaars is not as simple as displaying your wares and waiting for buyers to come. There are effective ways to attract customers to your stall and make them buy.
Below are some simple tips on how you can optimize your profits and make the most out of your bazaar experience. But first, let’s discuss some initial questions you might have.
How to join bazaars, trade fairs, and craft shows
If you already have something to sell, then the first thing you need to do is to get hold of the bazaar schedules and contact its event organizers.
Watch for announcements in local newspapers, community bulletin boards, blogs, and social media. Ask how much the joining fee is, and work out the logistic requirements to see if you have enough resources to participate.
If you are low on funds, you can try to share space with other bazaar concessionaires. This is actually common practice. I highly recommend though that you partner with someone you know.
If this is not possible, then choose someone whose product complements yours. Ask the organizers if they can help or post an advertisement that you’re looking for booth-mates.
What products can you sell?
Anything that you have! The more important question to ask is actually, which bazaars should you join.
Think about your target market and participate in those, which will cater to that audience. You can ask the organizers for the demographics of the expected buyers.
For example, if you’re selling baby items, then don’t sell in bazaars near schools. The students will not be interested in buying your products.
BAZAAR SELLING GUIDE AND TIPS
Optimize your space for the crowd
Don’t just put a table and lay out your products for display. Study the floor plan and imagine how the traffic will flow into your area.
Design your space in such a way that it can easily be seen from the crowd. It also helps to be creative. Try to make your booth look interesting and inviting.
Greet, smile and be friendly in a unique way
This one goes for you and all your staff. Be courteous and sincere with your greetings.
Shoppers are already accustomed to the noise of monotonous scripts of salespeople in bazaars. Let your voice be heard by calling out customers with unusual and unique invitations.
Make sure everyone is knowledgeable about the products
Don’t you hate it when you ask details about a product and you get a blank expression or a confused look in return?
Prepare yourself and your sales team for possible questions that buyers may ask about your wares.
Have a sales pitch ready
People tend to look and browse over your display without speaking a word in these bazaars.
When this happens, and believe me it will, take the initiative and try to start a conversation by opening with a short sales pitch and end by encouraging them to ask questions about the product.
Create interest and people will respond.
Market the benefits more than the price and the features
When convincing someone to make a purchase, highlight the benefits that the customer will get if they own the product.
Spell out a specific need and explain how your product answers that problem. Simply, give them a reason why they should buy the item.
Mind your price and prepare for hagglers
One of the reasons why people go to bazaars is because it’s a great place to get deals and discounts. So make sure that your items are reasonably priced.
But more importantly, give some allowance for hagglers. Furthermore, train yourself and your staff on how to handle haggling situations.
Have your business cards ready
Selling in bazaars, trade fairs and craft shows is a great opportunity to meet not only potential clients, but also business contacts and suppliers.
Prepare your business cards and be ready give it anytime.
A quick tip, hand out two or three business cards at a time and encourage the receiver to share it with colleagues and friends.
How about you? Do you have any tips on how to effectively sell your items in bazaars? Kindly share them below as a comment.
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