Updated: November 24, 2018
How do blogs and bloggers make money online? Is it easy to make money from blogging? How much can you actually earn from blogging?
These are just some of the questions I tried to answer during my recent talk at the Asian Business Expo 2008 entitled, How Blogs and Bloggers Make Money Online.
To tell you honestly, I never really considered myself an authority on this topic. I’ve been a serious blogger for just over a year and I know that I still have a lot to learn. But nevertheless, I’m glad that my fellow Pinoy bloggers were generous enough to give me a chance to share what I know about blogging for money.
Thus, for the benefit of those who missed my presentation, here’s a summary of what I shared that night. I hope you’ll find these informative and useful.
The Multiple Sources of Income For Bloggers
When a blogger is able to provide very useful information to a niche audience, some readers may be compelled to give a tip as a reward for the time and effort in writing such quality content. Just put a PayPal donation button and wait for good samaritans to come.
Contests in the blogosphere abound. Just invest some time in blog hopping and I’m sure you’ll find one that will appeal to you. The prizes may not always be cash, but it’s always nice to receive something for free. Did you know that I got my domain name and webhosting as a prize from Noemi’s Lovestruck Writing Contest?
Selling Products or Services
If you have virtual assets such as eBooks, then your blog can turn into a 24-hour online vending machine and you can literally make money while sleeping. Alternatively, a brick and mortar business can likewise create an online presence through a business blog and promote community building which can consequently generate offline sales.
Your blog is a virtual real estate and you can have it rented. Blog ad networks are always there to sell your inventory in case you feel lazy to do some marketing. But of course, once in a while, there will be advertisers who will contact you personally to put an image or a text link ad in your blog. Remember to write a dedicated page where you can give your sales pitch to potential advertisers. See mine here.
Earning from Affiliate Commissions
In cases when you have empty advertising spaces, putting affiliate ads can provide your blogging income a boost. Just sign up as an affiliate and flash your referral images, links or widgets and make money from this online version of multi-level marketing.
Writing Sponsored Content
If your blog has low traffic, then earning from sponsored content can be a great way to make money online. Companies such as Nuffnang Philippines and many others have given bloggers opportunities to make easy money online. Just don’t do too much of it because it might cause your Search Engine Results Page (SERP) ranking to drop.
A large percentage of my blogging income is actually from Google Adsense. I also know a handful of Pinoy bloggers who were able to quit their day jobs because they are already earning enough from contextual advertising to pay for their monthly living expenses. You can learn some tips on how to improve your Google Adsense earnings and read my Google Adsense story here.
If you can buy and sell real estate in real life, then why not websites and blogs? Buying, developing and selling virtual real estate is also a very profitable venture for bloggers. The process is simple: buy a blog, develop it for a few months then sell for income. Rinse and repeat.
Doing Consultations and Mentoring
As a blogger, you need to develop your reputation and authority for your niche. This will give you both online and offline opportunities to earn extra income. Consultations, webinars and speaking engagements are just some of the ways you can make money because of your blog.
And that’s it – these are the various income streams that brought me money in my one year of blogging.
Towards the end of my talk, I shared to the audience some final pieces of advise that hopefully, will guide them in their own blogging adventure:
- Don’t blog because you want to make money. Blog because you have something to share.
- Choose a blog niche that you love.
- Content is King. Marketing is Queen. Search Engine Optimization is the Ace.
- Have a blogging income strategy: Plan – Do – Check – Adjust
- Always consider multiple streams of income.
- Take care of your health.