Early this week, I had the opportunity to meet the future entrepreneurs and marketers of our country during the launching of the Junior Achievement Marketing Society. Through an invitation extended […]
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On Aromacology, Bazaars and Entrepreneurship
This long weekend, in my opinion, is the real start of the Christmas season in the country. Christmas decors are already up almost everywhere, specially in malls. People don’t protest […]
Continue readingHow To Build Customer Loyalty To Your Business
If you want your business to last many years, then it is important to build a steady customer base – a clientele that keeps coming back despite the availability of […]
Continue readingHow To Manage a Business Facebook Page
Does your business have a Facebook page? If not, then you’re missing a big marketing opportunity that is not only effective, but very affordable as well. Imagine yourself hanging out […]
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Learning The Basics of Push Marketing and Pull Marketing
Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically […]
Continue readingThe Best Strategy is Always to Sell a Product that Sells Itself
I have a friend who works as a medical sales rep and I think he has a relatively easy job simply because the product he carries has no direct competitor […]
Continue readingConsumers As Brand Advocates Through Social Media
People today are spending a vast majority of their time online, specially in social networking and microblogging sites such as Facebook and Twitter. This fact, has made social media a […]
Continue readingA Business Owner’s Guide To Group Buying Sites
There are two positive things that group buying sites are doing for Filipino consumers. First, it’s helping them save money. And second, it’s encouraging them to try and be more […]
Continue readingAn Innovative Way To Market Using Leaflets
I’ve already given you some flyer design tips and marketing strategies before and for today, I’d like to share with you a guest post that complements that article well. When […]
Continue readingBusiness Marketing Through The Results Triangle
Marketing is an integral part of any business, big and small. While there are many techniques and strategies on how to do a marketing campaign, I believe none is more […]
Continue readingSelling Strategies: Battling Sales Resistance From Customers
Most of the time, people buy on emotions. That’s something you should know if you want to be a great salesman. And for today, we will take that concept further […]
Continue readingHow To Plan An Effective Business Grand Opening
After months of research, preparation and hard work, it’s finally here – the grand opening for your business. It’s the day when you formally open your doors to customers and […]
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