6 Quick Tips on Starting a Gym or Fitness Center Business

Updated: May 14, 2024

Are you a fitness buff? Then, starting a gym or fitness center could be the best business idea for you.

It’s a profitable venture, especially today when people have become more body and health-conscious because of social media. Everyone wants to look and feel good for their selfies and travel photos.

Below are six quick tips that you can follow if you want to succeed in this line of business. If you plan to start a local gym or fitness center, read this advice.

1. Estimated Starting Capital

A regular-sized weight training gym costs around P3 million to P5 million today. If you want a warehouse-sized operation, it can cost more.

Around 50% of your capital will be used to buy the necessary office and gym equipment, while 25% will be used for administrative costs such as construction expenses and business permits.

Lastly, the rest of that capital will go toward your operating expenses. Apart from utility bills, this fund includes at least six months’ salaries for your sales team and fitness trainers.

2. Fitness Equipment

The basic equipment for today’s gyms includes the treadmill, stationary bike, resistance machines, weights and dumbbells, squat rack, bench, medicine balls, pull-up bars, and functional exercise equipment.

Define your target market and prioritize which to buy first if you can’t afford to buy all. If you plan to target young moms in your community, then cardio machines, functional exercise equipment, and dumbbells are your priorities.

As always, consider the quality and build of your equipment. A cheaper brand may cost less, but it could easily break down and be more expensive to repair.

3. Gym Staff

Make sure to have a good sales and customer relationship manager. It’s important to make the membership grow consistently while ensuring that everyone’s happy and satisfied with exercising at your gym.

Moreover, hire fitness trainers who are knowledgeable and good at dealing with people. It’s also important to get those with a proper educational background and who can perform first aid procedures.

4. Business Location

The location of your fitness center can dictate the profitability of your business. In essence, your accessibility is the key here.

Choose a location near your target market’s place of residence or work. It’s preferred to put up your gym near heavy foot traffic so you can also receive walk-in inquiries.

5. Beyond Body Building

The gym is not just for bodybuilders; it’s also a place for social interaction and making new friends.

Many gyms incorporate a variety of services that combine sociability with fitness. To add value to your gym service, consider having group exercise sessions and special-interest classes such as Zumba or Yoga.

You can also sell items such as supplements, bottled drinks, and fitness lifestyle accessories inside the gym as an additional source of income.

6. Membership Rates

Keep your member packages reasonable. The membership fees of nearby gyms and fitness centers can serve as the basis for your prices. Offer “per session,” monthly, and yearly rates.

You can likewise offer special packages, such as time-limited access rates, for those who can only work out in the morning or who can afford to go to the gym only on weekends.

Final Thoughts

A gym or fitness center business in the Philippines is not a popular venture for starting entrepreneurs. But it’s nevertheless a profitable business if you have a passion for health and fitness.

Many Pinoys aspire to lose weight and become fit. Your business can help them achieve that and make a difference in their lives.

What to do next: Click here to start your financial journey with IMG Wealth Academy


  1. thanks sir fitz I hope I can register in your business academy but I’m still residing here in Dubai

  2. Hi raymart, yes you can register. It’s an online course. And it will help you plan and start a business, which I recommend doing while you’re still in Dubai, so that you can have a running business already before you decide to come back to the Philippines.

  3. can you give me the complete details sir on how to register in your online course and what is the mode of payment to avail of it.can I get your fb account sir so that I can ask more info personally..

  4. Hello, im a 57 yrs old female interested to join and do business with you. Pls send details on my FB on how to get certificate or to be knowledgable enough to be an authorized GYM trainor specially for the moms and elderly.

  5. Hello, I am a retired ship captain and planning to start a small gym or fitness center in my province. Fitness instructor looks difficult to find in my place. I am interested to join your on-line course to become an authorised fitness trainor.

  6. Hi,

    I am interest to learn more on starting a Gym Business in the Philippines. Please let me know how to avail your online course. Thanks.


  7. Dear Sir,

    Good day

    I’m planning to open a small gym for start up . I need your advice.

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