Optimism Amidst Difficult Times: The Bacolod MassKara Festival History

Posted by Fitz Villafuerte under In Focus, Inspirational on October 22, 2009

I recently traveled to Bacolod City to attend the 2009 MassKara Festival. I stayed there for almost a week to witness one of the country’s most renowned celebrations.

I’ve always known Bacolod as the City of Smiles, something I learned from my college dorm mates. And back then up until last week, I thought that it was just a slogan for the city to promote its tourism.

But after talking to its people and immersing myself to the experience of the MassKara Festival, I’ve discovered that there’s a great story behind those smiles and the festivities which I believe is something worth sharing.


Bacolod City is the capital of Negros Occidental.

The city’s Charter Anniversary falls on October 19 and the third weekend usually marks the time for the MassKara Festival celebration.

This 2009 was the festival’s 30th anniversary – which means we need to travel back to 1980 to understand how all of these came to be.


During that year, Negros was in a period of grief and crisis.

An inter-island vessel Don Juan colided with a tanker and sank on April 22.

The tragedy claimed the lives of an estimated 700 passengers, most of whom were Negrenses, including several from prominent families in Bacolod.

Also during that year, the sugar cane industry was on a crisis. Sugar substitutes such as high fructose corn syrup were being introduced to the world market.

This greatly affected the economy of the region’s primary agricultural crop. Tons of sugar canes lay inside warehouses and fields, with no buyers.



Amidst these difficult times, the local government, together with artists and civic groups, decided to hold a festival of smiles.

They wanted to pull the residents out of their gloom and also, show the rest of the country that despite the tough times, Negros can survive and pull through.

And thus, the MassKara Festival was born.


MassKara is a portmanteau for the words “Mass”, which refers to the masses or the multitude of people, and “Kara” which is a Spanish word for the face.

That’s why, among several other definitions, the MassKara Festival is simply a festival that shows the “face of the masses” or more appropriately, “a multitude of smiling faces”.


Through the years, the MassKara Festival has evolved and gone beyond the street dance competition, colorful masks, costumes and parades. Every year, more activities are being held, attracting not only local tourists but foreign visitors as well.

Indeed, it has come a long way from its humble beginnings. Proof that with optimism and faith, one can surpass life’s obstacles and achieve a better future.


I’d like to thank my travel blogger friends, and the new people I met for being great companions during my stay in Bacolod.

Certainly, the MassKara Festival wouldn’t be as fun without them.


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13 Responses to “Optimism Amidst Difficult Times: The Bacolod MassKara Festival History”

  1. […] Lastly, you can see a High Dynamic Range photo of the Talisay Mansion Ruins. Or read about the History of the MassKara Festival. […]

  2. I’ve never been to Bacolod. Hopefully to visit it someday. Nice pictures! I’m sure you enjoyed your vacation. ๐Ÿ™‚

  3. Wow, those are some very cool costumes and pics! There’s definitely a lot of optimism now. In fact, this could be the start of a big multi-year bull market!


  4. […] visited Bacolod City a week ago to attend the MassKara Festival and one of the places I was able to hang out during my stay there was Pietro […]

  5. Lee Angelo says:

    Great shots! I didn’t know this story about the festival. Thanks for letting us know how it all started. Wish I could visit the place in the near future.

  6. […] along Lacson Street in Bacolod during the MassKara Festival celebrations surely made me parched. Good thing there’s Bar 21 Restaurant located along 21st […]

  7. eric says:

    great photos! Pampanga naman tayo next! ahahah

  8. netrepreneur says:

    great pics you have here! i’ve enjoyed the masskara festival too, and am looking forward to the next one already. ๐Ÿ™‚

  9. Fitz says:

    @Tyrone, yes, I really enjoyed my vacation, thanks for asking. You should visit Bacolod and experience the MassKara festival next year, it’s a really great experience.

    @FS, I do hope you’re right on the bull market! ๐Ÿ˜€

    @Lee Angelo, I learned about the story when I went there, before that, I was also clueless about the festival.

    @Eric, Angono muna, then Pampanga, then Aklan, then…

    @netrepreneur, glad you enjoyed the festival too, yeah, I’m thinking of coming back next year, Bacolod is such a fun city.

  10. […] PG Fitz here reporting after a long rest and I’m now back to give you one of my food discoveries during my recent trip to Bacolod to attend the MassKara Festival. […]

  11. […] Just last week, I was in Bacolod to give a talk and of course, attend the MassKara Festival 2010. […]

  12. CT says:

    Nice pictures bro what camera did you use?

  13. […] wanted to attend the Bacolod MassKara Festival in October. So come May, I was already on alert for seat sale promos. One came from Cebu Pacific […]

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