How To Come Up With A Good Business Name

Posted by Fitz Villafuerte under Business on January 6, 2008

Choosing an effective name is one of the first and most vital steps in putting up a business.

For starters, it is the first thing that people will see and the impression they get from your name will influence how they will initially react towards your business.

Will they become curious and inquire about your products and services? Will they remember you and go to your business when they need it?

A good business name will establish marketing recall and build early equity. Below are some tips on how to come up with the correct name for your business.

Speak to your target market
Your business name should reflect your target niche. Hotshots Flame-Grilled Burgers is a good example, the name employs the word ‘hotshot’ to describe young urban professionals, which is their target market.

Another one is Minute Burger which speaks to people on-the-go and tells them to go there if they want a quick hamburger. Visualize the people whom you want to serve and check if your business name will appeal to them.

Describe what you do.
Incorporating your main product or service in your business name is always a good idea. Bruno’s Barber Shop is simple and straightforward, while Creative Nail Salon clearly tells that they specialize in nail art and design.

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Imagine your business name printed on a calling card and you leave it in a public place like a park bench. If someone finds your business card, would they immediately understand the nature of your business?

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Keep it simple.
Your business name should be easy to say, spell and remember. Avoid unfamiliar words or tongue twisters. I attribute the local success of Hotel Sogo to this. The name is short and can be spread by word of mouth.

Imagine yourself dictating your business name over the phone; would the receiver clearly understand it the first time you say it and would he be able to spell it correctly?

Do not use trendy names.
When Pinoy Big Brother came out, I started seeing business logos and names patterned after the famous television show – Pinoy Big Burgers, Big Brother Karaoke Bar, and Pinoy Big Bistro were just a few that I remember seeing.

After these fads run their course, you will be left with a stale and outdated name, and that’s probably what most people will think of your business too.

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27 Responses to “How To Come Up With A Good Business Name”


  1. noemi says:

    I have a global webhosting business and I decided to go local. I added a Pinoy to my business name and even before I was ready, I got queries already. True a name means a lot.

  2. Fitz says:

    Thanks for the comment Noemi and more power on your global webhosting business.

  3. gladita says:

    These tips are very practical. A good name spells good branding.

  4. Fitz says:

    I agree with you gladita, a good name really helps in marketing. Thanks for the comment.

  5. […] coming up with a good name for your business, creating a logo is the natural next step. Many take this part for granted and fail to give it much […]

  6. Jonsd says:

    Your blog is getting better and better! Previous posts were good, but this one is just FABULOUS.

  7. […] on the structure of your business, your first step is to get a certificate of registration for your business name in one of these […]

  8. […] have a strong flow of feng shui energy, which means the outside should be clean, well-lit and your store business name is clear, noticeable and easy to […]

  9. […] owe and must pay all liabilities that the business will incur. sole proprietorship must apply for a business name and be registered with the Department of Trade and Industry […]

  10. Omay says:

    My name comes with my email and so my birthday I was thinking about my business name it’s a foodcart franchised business what will be the tips you will share for my success?>

  11. […] good thing about a business slogan is that it’s often dynamic. Unlike the business name which is almost permanent, a tagline can easily be changed after every marketing […]

  12. Pinoy Jokes says:

    ganun talaga.. sa negosyo di naman kailangan masyadong mahaba ang pangalan ng negosyo eh.. ang imprtante madaling matandaan at higit sa lahat maganda ang pakikitungo mo sa mga tao para mas makilala ka di lang sa pangalan pati sa pakikitungo…

  13. Michaela says:

    Another Nice article

  14. jhean says:

    ano po ba ang maganda na negosyo sa aten dyan sa pnas

  15. jhean says:

    I DONT HAVE COMMENT,SO NEED TO AS ABOUT THE GOOD BUSNESS BECUASE I NEED TO OPEN ABOUT BUSNESS THE PILIPINES

  16. Felix says:

    Is ‘Wesbyn’ acronym sound good for a business name? I intend to open an e-center in the rural area

  17. allan says:

    hi
    i am creating another computer shop, hard time of creating a new name, my sis says it should be out of the box or unique name, trouble is my ideas always within the box, any ideas…?

  18. UNKNOWN says:

    Hi Allan, I think go with you sister… unique attracts more people, for example boring names I wouldn’t go and see, try a word backwards like Retupmoc (computer) Its VERY unique HAha lol

    Good luck

  19. fashionfoward says:

    Hi all of you have great points I come from a business background, and now starting my own fashion label all these rules also apply but its hard withe everyone using their names I want something unique as well for branding my label and company nny suggestions on the unique side?

  20. Celinda Marovich says:

    Very Good post dude Thank you

  21. emily says:

    my husband and i are starting our own mechanic shop and cant think of a name or a good logo or a slogan for that matter. haha. Please help!!

  22. marilou says:

    Hi Fitz,

    Thanks for the tips..our family wants to start a business like water refilling station,but until now we haven’t come up a good name or logo yet,can you give us some ideas,please.THANK HEAPS!

    Regards,
    Marilou

  23. Yen says:

    Hello,

    I am planning to put up a side business as an event stylist for children’s birthday parties, baptism…Can you suggest a good name for my business? I don’t want to go simply as Event Stylist or any formal name for my business.

    Thanks!

  24. […] natural that they will search for your business online. Having a Facebook page allows your business name to come out in search engine results without the need to invest on having your own […]

  25. Amy says:

    I’m trying to start and jewelry and craft website but I have a hard time coming up with names. Any suggestions? My partner came up with Amy Bear Creations. Amy for my name Bear for her nickname.

  26. […] friend above asked his mother to come up with the business name, hired a graphic designer friend to do his logo, paid his brother to process the business […]

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