Despite their global success, companies such as Coke, McDonald’s and many others still spend a lot of money in advertising and promotions every year. Why do you think so? These brands are already household names and even if they don’t do any marketing for a year, they’ll still enjoy high sales and profits all throughout, [...]

McDonald’s recently launched a television ad that really got people talking. It’s simply titled “First Love“, but is more popularly known as the “McDo Huling El Bimbo Commercial” along with other similar titles. After personally watching the commercial for the first time, I can’t help but admire the effectiveness of the advertisement in invoking emotional [...]

Business networking is one of the most effective way to market yourself and your business. By attending such events, you’ll have the chance to meet like-minded individuals from whom you can share and possibly discover and learn new things. Aside from that, business networking activities also present opportunities to meet potential customers and clients, as [...]

A business cannot survive without effective marketing strategies. It doesn’t matter if you have a home-based business, a modest city-block store or a corporate enterprise – you need to always have a marketing plan. A business cannot solely depend on walk-in customers or client referrals, it needs to continually reach out and make themselves visible [...]

Theories in color psychology can play an important role in business and product marketing. After all, research shows that colors have the power to alter the physiology and mental states of a person. In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior can be controlled by simply altering [...]

An integral part of starting a business or launching a new product to the market is determining the business model best suited for your enterprise. This will make up your basic framework on how you will create and provide value to your consumers and consequently, generate revenue. Numerous companies have found success and profits by [...]

A product or service that becomes profitable in the market will almost always invite new players. As a business trend becomes increasingly popular, more and more enterprises tend to join the industry, and soon enough, the market becomes saturated. If you’re an aspiring entrepreneur, the high demand and profitability of such businesses are very attractive. [...]

The importance of market research in business is often underestimated by young entrepreneurs. They might think that it’s not essential if you’re just putting up a small enterprise. However, one must realize that going into business without researching your target market is like going through a maze blindfolded. You’re placing yourself at too much risk [...]