Sell the sizzle not the steak. That’s the secret of a great salesman in one sentence. But what does “selling the sizzle” actually mean? This old sales aphorism is about understanding human nature and how people make their purchasing decisions. If you sell in bazaars or often sell items online, and would like to know [...]

The food business remains as one of the top industries that entrepreneurs consider highly profitable. After all, food is a basic necessity; and with that stable market comes good earning potential. However, the food business is also a very competitive market. Your delicious offerings alone would not be enough to deliver business success. One needs [...]

Everyone loves free offers. And most people will not hesitate accepting something that’s being given away for free, right? That’s why giving free offers is something that businesses can leverage on to generate revenue. But the question now is, how exactly can a business earn more income by giving away free stuff? How do you [...]

Whenever a new business opens in our village, they would distribute flyers around the neighborhood. I’m not surprised about this because giving out flyers is really a good marketing strategy. But what I would always notice is that, these businesses would do their flyer distribution for only a week or so and then stop when [...]

Despite their global success, companies such as Coke, McDonald’s and many others still spend a lot of money in advertising and promotions every year. Why do you think so? These brands are already household names and even if they don’t do any marketing for a year, they’ll still enjoy high sales and profits all throughout, [...]

McDonald’s recently launched a television ad that really got people talking. It’s simply titled “First Love“, but is more popularly known as the “McDo Huling El Bimbo Commercial” along with other similar titles. After personally watching the commercial for the first time, I can’t help but admire the effectiveness of the advertisement in invoking emotional [...]

Business networking is one of the most effective way to market yourself and your business. By attending such events, you’ll have the chance to meet like-minded individuals from whom you can share and possibly discover and learn new things. Aside from that, business networking activities also present opportunities to meet potential customers and clients, as [...]

A business cannot survive without effective marketing strategies. It doesn’t matter if you have a home-based business, a modest city-block store or a corporate enterprise – you need to always have a marketing plan. A business cannot solely depend on walk-in customers or client referrals, it needs to continually reach out and make themselves visible [...]

Theories in color psychology can play an important role in business and product marketing. After all, research shows that colors have the power to alter the physiology and mental states of a person. In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior can be controlled by simply altering [...]

An integral part of starting a business or launching a new product to the market is determining the business model best suited for your enterprise. This will make up your basic framework on how you will create and provide value to your consumers and consequently, generate revenue. Numerous companies have found success and profits by [...]