Ready To Be Rich » Sales and Marketing

Selling Strategies: Battling Sales Resistance From Customers

Fitz — Wed, 21 Jul 2010 18:34:17 +0000

Most of the time, people buy on emotions. That’s something you should know if you want to be a great salesman. And for today, we will take that concept further by talking about a few selling techniques that can help make customers buy – specially those who can’t decide or get second thoughts after you [...]

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Selling Strategies: Battling Sales Resistance From Customers

How To Plan An Effective Business Grand Opening

Fitz — Mon, 21 Jun 2010 02:07:26 +0000

After months of research, preparation and hard work, it’s finally here – the grand opening for your business. It’s the day when you formally open your doors to customers and start making money. But what else do you need to do on this day aside from cutting that ribbon with those over-sized scissors? The grand [...]

Social Media Marketing: Establishing Your Business on The Social Web

Fitz — Tue, 15 Jun 2010 07:51:56 +0000

I have a confession to make. One of the reasons why I made The Thirsty Blogger, is because I want to get invited to food blogging events. Although quite subtle, as I focus mainly on drinks, it has nevertheless given me free invites to product launches – buffet meals included. Did you know I got [...]

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Social Media Marketing: Establishing Your Business on The Social Web

Alexis Ohanian: How to Make a Splash in Social Media

Fitz — Wed, 24 Mar 2010 23:43:19 +0000

For today, I’m sharing with you a short video taken from TED India last November 2009 entitled, “How to Make a Splash in Social Media” by Alexis Ohanian. For those who don’t know, TED is a nonprofit organization devoted to “Ideas Worth Spreading”. It started out (in 1984) as a conference bringing together people from [...]

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Alexis Ohanian: How to Make a Splash in Social Media

Target Market: Getting To Know The Tweens

Fitz — Mon, 11 Jan 2010 22:54:59 +0000

A television commercial by McDonald’s entitled Tweens has just been released in the country. The ad has created various reactions from its audience, specially parents, regarding the ad’s story line. Some say that it’s sweet and endearing while some say it’s awkward and disrespectful. Have you seen that McDonald’s TVC? If not, then here it [...]

Successful Marketing On A Small Budget

Fitz — Mon, 26 Oct 2009 07:33:33 +0000

I recently paid a visit to a friend who just opened her first business, a laundry shop. During our conversation, she told me that the store had been doing good for the past weeks, but lately, she noticed that sales are going on a slow decent. I told her that new businesses will normally get [...]

How To Keep Your Business Ahead Of The Competition

Fitz — Tue, 06 Oct 2009 22:44:20 +0000

When you have a successful business, expect competition to come. Competitors, specially those who will imitate your business and will put a store right next to yours is something you should accept as a fact of life. Believe me, it happens – and it happened to me at least four times already. Many first time [...]

Targeted Marketing: What, Why and How

Fitz — Mon, 14 Sep 2009 23:21:04 +0000

Many business gurus say that you should know who your target market is. Why so? Why is it important to know them and how does targeted marketing benefit your business? First and foremost, knowing who your target market is, and having a designed strategy on how to reach them is a low cost, low risk [...]

Business Communication Skills That Entrepreneurs Should Have

Fitz — Fri, 04 Sep 2009 09:26:58 +0000

According to a book entitled, Business Communication: Strategies and Skills, roughly 75% of all managerial time is spent in verbal one-to-one exchange. This means that as a business owner and manager, you will be spending most of your time talking to other people – customers, suppliers, employees and others. But moreover, aside from verbal communication, [...]

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Business Communication Skills That Entrepreneurs Should Have

How To Come Up With A Catchy Business Slogan

Fitz — Fri, 21 Aug 2009 20:15:00 +0000

Aside from a good name and a memorable logo, a business can greatly benefit from having a catchy slogan. Just like how a song can get stuck in your head for several hours, a brilliant tagline can remain in your subconscious for years, and continuously influence your purchasing behavior. But what exactly is a business [...]