Archive for the 'Sales and Marketing' Category

What’s the Perfect Experience? This Industrial Designer Has a Great Answer.

A went to the house of a friend the other day. When I got there, he texted me that he just went out for awhile and will be back in 10 minutes. Since nobody else was home except his deaf grandmother, and it would be impossible to get her attention through the doorbell, he advised […]

How To Expand Your Network and Meet People That Will Help You Succeed in Life

It’s been said that to succeed in life, it’s not what you know that matters, but who you know. I mildly disagree on that and believe that both are important. It’s essential that you know stuff, to be skilled in your work; AND then it’s also necessary that you know the right people, a network […]

Early Business Mistakes That Entreprenuers Must Avoid

Building your own business is a very exciting activity. Once you’ve discovered your passion, and committed yourself to its vision and mission – nothing else will seem to matter, and you’ll feel unstoppable. That is until you come to the point when you’re already running your business, and begin to feel drained and exhausted because […]

How To Build Your Brand Using Social Media

Are you using only traditional media to market your brand? If so, then you’re missing out on a great and cost-effective branding and marketing strategy that has already been proven by many to produce results – and that is social media. I’ve already written several articles here about Social Media Marketing and how businesses can […]

Social Media For Business

As I mentioned in my last post, I was in Cebu recently to talk at the Social Media Influencers Summit 2013. The event was organized by iNewMedia Online in cooperation with Cebu Bloggers Society, Inc. (CBSi), and the theme for this year was “Trending Forward”. I was invited to talk about “Social Media for Business” […]

The Impact of Blogging on Philippine Media and Public Relations

Last August 31st, I was invited by the Public Relations Society of the Philippines (PRSP) to be a guest speaker during their General Membership Meeting in Makati. Included in their program that day was a discussion on how blogging impacts Philippine media and Public Relations today. They asked if I could come and share my […]

How To Get Visitors To Your Blog

Last weekend, I was invited to speak at the first Baguio Blog Conference. My topic was on how to get blog traffic, or simply, how to get visitors to your website. I consider this subject important, not just for bloggers but for all website owners – specially entrepreneurs who earn income online, that’s why I […]

How To Give Your Business An Online Presence

Early this week, I had the opportunity to meet the future entrepreneurs and marketers of our country during the launching of the Junior Achievement Marketing Society. Through an invitation extended by Business World Philippines, I was able to share with the audience a short presentation on “How To Give Your Business an Online Presence”. Today, […]

On Aromacology, Bazaars and Entrepreneurship

This long weekend, in my opinion, is the real start of the Christmas season in the country. Christmas decors are already up almost everywhere, specially in malls. People don’t protest anymore when they hear Christmas songs on the radio. And of course, Christmas bazaars are now happening all around the metro. In fact yesterday, Friday, […]

How To Build Customer Loyalty To Your Business

If you want your business to last many years, then it is important to build a steady customer base – a clientele that keeps coming back despite the availability of other product choices in the market. What this really means is that getting new customers is as important as keeping your old ones happy. So […]