A television commercial by McDonald’s entitled Tweens has just been released in the country.
The ad has created various reactions from its audience, specially parents, regarding the ad’s story line.
Some say that it’s sweet and endearing while some say it’s awkward and disrespectful.
Have you seen that McDonald’s TVC? If not, then here it is below. This [...]

I recently paid a visit to a friend who just opened her first business, a laundry shop.
During our conversation, she told me that the store had been doing good for the past weeks, but lately, she noticed that sales are going on a slow decent.
I told her that new businesses will normally get an influx [...]

When you have a successful business, expect competition to come.
Competitors, specially those who will imitate your business and will put a store right next to yours is something you should accept as a fact of life.
Believe me, it happens – and it happened to me at least four times already.
Many first time entrepreneurs dread the [...]

Many business gurus say that you should know who your target market is. Why so?
Why is it important to know them and how does targeted marketing benefit your business?
First and foremost, knowing who your target market is, and having a designed strategy on how to reach them is a low cost, low risk marketing [...]

According to a book entitled, Business Communication: Strategies and Skills, roughly 75% of all managerial time is spent in verbal one-to-one exchange.
This means that as a business owner and manager, you will be spending most of your time talking to other people – customers, suppliers, employees and others.
But moreover, aside from verbal communication, one will [...]

Aside from a good name and a memorable logo, a business can greatly benefit from having a catchy slogan.
Just like how a song can get stuck in your head for several hours, a brilliant tagline can remain in your subconscious for years, and continuously influence your purchasing behavior.
But what exactly is a business slogan? Is [...]

Sell the sizzle not the steak.
That’s the secret of a great salesman in one sentence.
But what does “selling the sizzle” actually mean?
This old sales aphorism is about understanding human nature and how people make their purchasing decisions.
If you sell in bazaars or often sell items online, and would like to know how to sell more, [...]

The food business remains as one of the top industries that entrepreneurs consider highly profitable.
After all, food is a basic necessity; and with that stable market comes good earning potential.
However, the food business is also a very competitive market. Your delicious offerings alone would not be enough to deliver business success.
One needs more than great [...]

Everyone loves free offers. And most people will not hesitate accepting something that’s being given away for free, right?
That’s why giving free offers is something that businesses can leverage on to generate revenue.
But the question now is, how exactly can a business earn more income by giving away free stuff? How do you use this [...]

Whenever a new business opens in our village, they would distribute flyers around the neighborhood. I’m not surprised about this because giving out flyers is really a good marketing strategy.
But what I would always notice is that, these businesses would do their flyer distribution for only a week or so and then stop when customers [...]

Despite their global success, companies such as Coke, McDonald’s and many others still spend a lot of money in advertising and promotions every year. Why do you think so?
These brands are already household names and even if they don’t do any marketing for a year, they’ll still enjoy high sales and profits all throughout, right?
If [...]

McDonald’s recently launched a television ad that really got people talking. It’s simply titled “First Love“, but is more popularly known as the “McDo Huling El Bimbo Commercial” along with other similar titles.
After personally watching the commercial for the first time, I can’t help but admire the effectiveness of the advertisement in invoking emotional engagement [...]

Business networking is one of the most effective way to market yourself and your business. By attending such events, you’ll have the chance to meet like-minded individuals from whom you can share and possibly discover and learn new things.
Aside from that, business networking activities also present opportunities to meet potential customers and clients, as well [...]

A business cannot survive without effective marketing strategies. It doesn’t matter if you have a home-based business, a modest city-block store or a corporate enterprise – you need to always have a marketing plan.
A business cannot solely depend on walk-in customers or client referrals, it needs to continually reach out and make themselves visible to [...]

Theories in color psychology can play an important role in business and product marketing. After all, research shows that colors have the power to alter the physiology and mental states of a person.
In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior can be controlled by simply altering the [...]