Last weekend, I was invited to speak at the first Baguio Blog Conference. My topic was on how to get blog traffic, or simply, how to get visitors to your website. I consider this subject important, not just for bloggers but for all website owners – specially entrepreneurs who earn income online, that’s why I [...]

Early this week, I had the opportunity to meet the future entrepreneurs and marketers of our country during the launching of the Junior Achievement Marketing Society. Through an invitation extended by Business World Philippines, I was able to share with the audience a short presentation on “How To Give Your Business an Online Presence”. Today, [...]

This long weekend, in my opinion, is the real start of the Christmas season in the country. Christmas decors are already up almost everywhere, specially in malls. People don’t protest anymore when they hear Christmas songs on the radio. And of course, Christmas bazaars are now happening all around the metro. In fact yesterday, Friday, [...]

If you want your business to last many years, then it is important to build a steady customer base – a clientele that keeps coming back despite the availability of other product choices in the market. What this really means is that getting new customers is as important as keeping your old ones happy. So [...]

Does your business have a Facebook page? If not, then you’re missing a big marketing opportunity that is not only effective, but very affordable as well. Imagine yourself hanging out with friends and all they’re talking about was the party you missed last night – that’s how your business is without a Facebook page. It’s [...]

Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business; [...]

I have a friend who works as a medical sales rep and I think he has a relatively easy job simply because the product he carries has no direct competitor in the current market. In short, he doesn’t need to do much sales talk, and he usually just needs to reach out and present medical [...]

People today are spending a vast majority of their time online, specially in social networking and microblogging sites such as Facebook and Twitter. This fact, has made social media a new and effective marketing channel for brands and companies. But more than traditional advertising, businesses should realize that the social web can also be used [...]

There are two positive things that group buying sites are doing for Filipino consumers. First, it’s helping them save money. And second, it’s encouraging them to try and be more confident about shopping online. But how about business owners? What do group buying sites positively do for merchants? For today, we take a closer look [...]

I’ve already given you some flyer design tips and marketing strategies before and for today, I’d like to share with you a guest post that complements that article well. When you or your staff is out on the field giving out leaflets to passersby, how do you do it? Do you simply stretch out your [...]

Marketing is an integral part of any business, big and small. While there are many techniques and strategies on how to do a marketing campaign, I believe none is more simple and effective than The Results Triangle. The Results Triangle is a process developed by marketing consultant, Dan Kennedy to help marketers get sales results. [...]

Most of the time, people buy on emotions. That’s something you should know if you want to be a great salesman. And for today, we will take that concept further by talking about a few selling techniques that can help make customers buy – specially those who can’t decide or get second thoughts after you [...]