Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business; [...]

Japan Airlines or JAL is the flag carrier of Japan, much like how Philippine Airlines (PAL) is to our country. And despite being one of the top ten biggest airline companies in the world, JAL is certainly not exempt from the bad economy. In fact, back in January 2010, they filed for bankruptcy protection from [...]

Early this month, I was invited to attend a Bloggers Plant Tour of Gardenia Philippines in LIIP Mamplasan, Biñan, Laguna. Remembering how I’ve always enjoyed “field trips” back in elementary, I did not hesitate to confirm my attendance to the event. I’m glad I did because I was not disappointed. I felt like a kid [...]

In business, setting the right prices for your products and services is essential to its growth. Unfortunately, many entrepreneurs, specially those running small to medium scale enterprises, commit the mistake of charging prices solely based on competitors. They fail, or simply choose not to, consider the actual costs of production, operation expenses and a good [...]

I have a friend who works as a medical sales rep and I think he has a relatively easy job simply because the product he carries has no direct competitor in the current market. In short, he doesn’t need to do much sales talk, and he usually just needs to reach out and present medical [...]

One day, a friend asked me what’s the secret to becoming a successful entrepreneur. “Honestly, I don’t know,” was my initial reply. I don’t consider myself an expert on entrepreneurship and I don’t even have a degree on Business. That’s why I didn’t have a concrete answer to his question. However, after some careful thought, [...]

People today are spending a vast majority of their time online, specially in social networking and microblogging sites such as Facebook and Twitter. This fact, has made social media a new and effective marketing channel for brands and companies. But more than traditional advertising, businesses should realize that the social web can also be used [...]

Finally, after several months of research, planning and testing – I am proud to announce that I have a new business! Introducing… Blogger Shirts! What is it? Well, it’s a nifty online store where you can buy shirts about blogging. Why put up a shirt store for bloggers? Well, because I’ve been a blogger for [...]

Are you planning to start your own business? Then prepare yourself for an exciting and challenging journey into entrepreneurship. But before you spend a single centavo of your start-up capital, make sure that you’ve got these four things covered. Four simple, common-sense but often overlooked traits that every budding entrepreneur must overcome to be able [...]

Last Saturday, April 16, Blogger Fest 2011 was held at Thunderbird Resorts in Rizal. I was one of the resource speakers that day and I thought I’d share here the presentation I gave, and also, tell about the business venture I did. My topic was entitled, How To Write Awesome Blog Posts. My talk basically [...]

I went to Bonifacio Global City (BGC) the other day to meet some friends for dinner. Since I didn’t really have anything to do that afternoon, I decided to go there early so I can shoot some photos. Honestly, that’s one of the reasons why I love going to BGC . Going around, you’ll see [...]

Recently, a friend went to ECHOstore in Serendra to buy Monks’ Blend Premium Coffee after reading about it on The Thirsty Blogger. She’s never been to ECHOstore before, so I sent her a text message to ask if she was able to find the place. She replied, “Oh yes! The place was easy to find. [...]