If you’re planning to put up, expand or improve your business, then you need a good market analysis to guide your actions and decisions. Conducting market research allows you to learn about the feasibility of your business and the marketability of your product or service. It will give you a comprehensive understanding of your target [...]

The importance of market research in business is often underestimated by young entrepreneurs. They might think that it’s not essential if you’re just putting up a small enterprise. However, one must realize that going into business without researching your target market is like going through a maze blindfolded. You’re placing yourself at too much risk [...]

Below are some pictures I took of businesses that didn’t quite notice the misspellings in their signs. They may be funny to you but for the owner, this can be quite embarrassing. Imagine if it were you, what would you say to your laughing customers?
There is a simple lesson to be learned here. Always check [...]

This is the last part of this article, to read the first part, click here: A Beginner’s Guide To Investing In Anything and Everything, Part 1.
You now have your emergency fund and determined your investment objectives. Likewise, your budget is ready and your acceptable level of risk has been defined. You are moving closer to [...]

Where can I invest my P20,000?
This is a question I often see in business and investing forums everywhere, although of course, the amount varies. After the first post, I’d often read invites from other forum members to join him or her in various affiliate programs and multi-level marketing companies. At other times, the answers would [...]

After coming up with a good name for your business, creating a logo is the natural next step. Many take this part for granted and fail to give it much importance. What they don’t realize is that when it comes to branding and marketing your products and services, a great business logo will really help [...]

You finally have that winning business idea. You feel excited and anxious to start your business. Don’t be in such a hurry, that great business idea you think that you have may not be so great after all. So how do you know if you’re holding a goldmine or a land mine that will just [...]

What’s a good business to put up today?
I’ve been asked this question so many times and I have always answered the same way, “It all depends on what you are passionate about and what you believe you can do.” After that, I would often see disappointed faces who were expecting a more concrete answer from [...]

There are a lot of ways to put a price on your product or service. These methods usually take into consideration the many important factors that affect pricing. Some of these information include market positioning, product demand and raw material costs. If you want exclusivity, then put premium tags on your products. If the cost [...]

Have you noticed that most big companies often support a charitable institution? Some of them even launch public campaigns for the benefit of these organizations. In the Philippines for example, television networks such as ABS-CBN and GMA7 both have their own foundations that help the poor and the oppressed in the country. Even international companies [...]

Choosing an effective name is one of the first and most vital steps in putting up a business. For starters, it is the first thing that people will see and the impression they get from your name will influence how they will initially react towards your business. Will they become curious and inquire about your [...]