What’s your dream job? I know someone who dreams of becoming a National Geographic photographer, and another one who wants to be a chef in his own restaurant. Then, there are some who dreams of becoming a famous actor, and those who seek fame as a world-renowned singer. So again, what’s your dream job… and [...]

“What’s your super wish for 2012?” asks a friend during one of our usual coffee hangouts. “SUPERWISH?” I replied back. “Yeah, the things you want to have or accomplish this year,” he clarified. That conversation went on for almost an hour – first starting with his use of the term “super wish”, which I found [...]

Early this week, I had the opportunity to meet the future entrepreneurs and marketers of our country during the launching of the Junior Achievement Marketing Society. Through an invitation extended by Business World Philippines, I was able to share with the audience a short presentation on “How To Give Your Business an Online Presence”. Today, [...]

Being able to start your own business is always a great achievement, but it is also a difficult challenge, specially if you have no prior experience in entrepreneurship. Some of us may have the courage and the determination to go out and build a new venture. However, not everyone can afford the risk, have the [...]

Starting a business can be tough, but I think nothing will ever be more difficult than putting up your very first venture. Without the advantage of experience, your tools are usually just textbook knowledge, observed wisdom and generous advise. So let me help you today by giving you one of those… generous advise. It was [...]

This long weekend, in my opinion, is the real start of the Christmas season in the country. Christmas decors are already up almost everywhere, specially in malls. People don’t protest anymore when they hear Christmas songs on the radio. And of course, Christmas bazaars are now happening all around the metro. In fact yesterday, Friday, [...]

Putting up a home-based business has become faster and easier through the years – all thanks to the internet and many other technologies that have made it possible. Indeed, in today’s information age, skills development knowledge can be researched online, social media sites are now being utilized as a marketing tool and business transactions can [...]

If you want your business to last many years, then it is important to build a steady customer base – a clientele that keeps coming back despite the availability of other product choices in the market. What this really means is that getting new customers is as important as keeping your old ones happy. So [...]

Does your business have a Facebook page? If not, then you’re missing a big marketing opportunity that is not only effective, but very affordable as well. Imagine yourself hanging out with friends and all they’re talking about was the party you missed last night – that’s how your business is without a Facebook page. It’s [...]

Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business; [...]

Japan Airlines or JAL is the flag carrier of Japan, much like how Philippine Airlines (PAL) is to our country. And despite being one of the top ten biggest airline companies in the world, JAL is certainly not exempt from the bad economy. In fact, back in January 2010, they filed for bankruptcy protection from [...]

Early this month, I was invited to attend a Bloggers Plant Tour of Gardenia Philippines in LIIP Mamplasan, Biñan, Laguna. Remembering how I’ve always enjoyed “field trips” back in elementary, I did not hesitate to confirm my attendance to the event. I’m glad I did because I was not disappointed. I felt like a kid [...]