A Simple Story of a Successful Business

Posted by Fitz Villafuerte under Business on March 21, 2011

Juan had a business idea.

He followed all the necessary steps in starting a business and opened his store a few months after.

Weeks passed by and he realized that he wasn’t making any profit – that for every P1,000 he spends; he only earns P900.

Not wanting to continuously lose P100 until he bankrupts, he closed his store and went on with his life.

Pedro had the same business idea.

He followed the same steps in starting a business and opened the same store at the same location a few months after.

Weeks passed by and like Juan, he realized that he wasn’t making any profit – that for every P1,000 he spends; he only earns P900.

But unlike Juan, and many others who quit too early, he kept his business.

He renegotiated for lower costs from his suppliers. He offered customers better service. He made the quality of his products better. He initiated effective marketing strategies.

He believed that any improvement, no matter how small, will eventually sum up and make his business better.

Weeks passed by and then he realized he’s now making money – that for every P1,000 he spends; he earns P1,100.

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Do you think he stopped there? No.

He renegotiated for even lower costs from his suppliers. He offered customers even better service. He made the quality of his products even better. He initiated more effective marketing strategies.

Weeks passed by and he realized that for every P1,000 he spends; he’s now earning P1,250.

Do you think he stopped there? No.

He continues to find ways to improve on every aspect of his business because again, he believes that any improvement, no matter how small, will eventually sum up and make his business better.

Don’t quit too early. Become better. Keep improving.

Be like Pedro, not Juan – that’s how you make your business succeed.

Learn more how to improve your business by subscribing to Ready To Be Rich.

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Photo credit: MorBCN


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12 Responses to “A Simple Story of a Successful Business”


  1. Mighty says:

    Simple story. But it captures the basic strategy of the chinese–make every centavo or peso count. 🙂

  2. Mighty says:

    Simple story Fitz. But it illustrates the value of perseverance and the importance of every peso made from the business.

  3. boy-ahente says:

    Gusto ko po ang line na “Don’t quit too early. Become better. Keep improving.” maraming salamat po, nakaka-ispire. Sa ngayon po, nag-aagent po ako. at malaking bagay po sa akin ang makabasa ng mga ganitong kwento. will follow your business stories thanks po 😉

  4. Abisoft says:

    Interesting simple story. You don’t really have to increase your product’s price to make decent profit out of your small business. As a business owner, by promoting efficiency on your side of the business, you can keep your prices low and make happy customers and at the same time make a good income.

  5. L. Marie Joseph says:

    It’s all about patience, the ones that give up are not entrepreneurial. You have to be willing to live poor but think like a capitalist

  6. Malen says:

    It’s simple but it will bring big impact into a business.

  7. Tim says:

    I love the story Fitz! I have to admit that several times, I’m also at the virge of giving up. But positively knowing that all hard work will eventually lead to something great, I try to recall my virtues and my purpose for doing the things I do.

    This is why I think that it’s important that you love the nature of your business, something you are very passionate about so that you will not just leave it there when things are not going the way you planned (at first).

    Somehow, things will start to fall into place. And you will meet people, connections, that would make your business prosper.

  8. igene orhen says:

    Quitter never wins, Winner never quits.

  9. CT says:

    simple but brillant story keep it coming bro

  10. simple but with great advice never stopr and find ways till you got the exact formula.

  11. Bernz says:

    Great lesson learned here. Don’t be a quitter…business usually does not make money right away. Work your business, learn strategies and take action and best of all patience.

  12. Fitz says:

    Thanks everyone for the comments. 😀

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