Despite their global success, companies such as Coke, McDonald’s and many others still spend a lot of money in advertising and promotions every year. Why do you think so? These brands are already household names and even if they don’t do any marketing for a year, they’ll still enjoy high sales and profits all throughout, [...]

I’d like to share with you today a short but very informative video I found entitled, Saving Money in Plain English. This video gives emphasis to be being responsible with our money and the importance of having a saving plan. It also explains the role of banks, credit unions and compound interest in helping our [...]

Do you believe in feng shui? In my many encounters with various entrepreneurs and business owners, I’ve noticed that most of them believe in feng shui. They each have their own rituals, practices and beliefs on how feng shui can bring good luck, wealth and success to their businesses. Living in a country where most [...]

Having an emergency fund is a necessity for everyone. It’s quite common sense to always have readily available cash for unforeseen expenses. However, despite this fact, many do not have an emergency fund. And even if they do, it’s usually not enough. I asked some friends if they have an emergency fund and fortunately, 6 [...]

McDonald’s recently launched a television ad that really got people talking. It’s simply titled “First Love“, but is more popularly known as the “McDo Huling El Bimbo Commercial” along with other similar titles. After personally watching the commercial for the first time, I can’t help but admire the effectiveness of the advertisement in invoking emotional [...]

For today’s Reader Mail, I’m featuring a very interesting email from a mother who wants to work at home and earn money. With what’s happening in the world economy, more and more people are looking for ways to earn extra income. That’s why as of late, it has become very common for me to hear [...]

Business networking is one of the most effective way to market yourself and your business. By attending such events, you’ll have the chance to meet like-minded individuals from whom you can share and possibly discover and learn new things. Aside from that, business networking activities also present opportunities to meet potential customers and clients, as [...]

It’s no secret that you can make money from your hobby. Some friends of mine have even turned their hobbies into full-time businesses. Whether you want to earn extra income or just looking for a way to make your hobby self-sustaining, it’s important that you first consider four important things. Points that I’ve seen other [...]

As I was reading through my archives the other day, I noticed that I only had a few posts about investing last year. Admittedly, I was indeed more focused on business and personal finance. That’s why this year, I’ll try to write more articles about investing, specifically on paper assets like stocks, bonds, mutual funds [...]

When I was a kid, I remember constantly watching a television commercial about Leonarda “Narda” Capuyan, the woman behind Narda’s Handwoven Arts & Crafts. I think it was a public service message from the Department of Trade and Industry which tries to inspire Filipinos to also become innovative and entrepreneurial. The commercial narrates the success [...]