Archive for August, 2008

My SM Trash To Cash Experience

I did an inspection of the office stock room the other day. Looking around, I noticed that electronic junk and waste paper from the past four months have already accumulated significantly. Boxes of paper, old magazines, computer casings, empty ink cartridges, defective scanners and printers were neatly stacked in one corner. Immediately, I checked my [...]

Using Color Psychology For Effective Business Marketing

Theories in color psychology can play an important role in business and product marketing. After all, research shows that colors have the power to alter the physiology and mental states of a person. In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior can be controlled by simply altering [...]